What lessons can publishers learn from the music industry's response to the digital revolution?
[LINK] from Tuesday, May 3, 2011
- James Crawford, Engineering Director, Google Books
- Steve Ennen, President and Chief Intelligence Officer, Social Strategy1
- Bethlam Forsa, Executive Vice President, Global Product and Content Development, Houghton Mifflin Harcourt
- Jane Friedman, Co-Founder and CEO, Open Road Integrated Media; former President and CEO, HarperCollins Publishers Worldwide
Richard Sandler, Executive Vice President, Milken Family Foundation.
"Tablet computers as well as the Kindle and other e-readers have created a new platform for books, magazines and newspapers. The California start-up Vook may demonstrate the path forward: It packages cookbooks, workout manuals and even novels with illustrative video clips, then sells these video-text hybrids through Apple's iTunes Store. But what will readers pay for these products, and can this model sustain the big traditional publishers? Some say there will always be a place for print. In the news industry, print is too slow for breaking news, but does printed analysis have a place? In publishing, text-heavy books may be perfect for an e-reader, but will beautifully illustrated, tactile tomes become even more valuable? What lessons can publishers learn from the music industry's response to the digital revolution?"