What is Transmedia? Two articles on the subject...
by Annette Lamb from Learning and Leading With Technology magazine Nov 2011 issue.
"Once upon a time, reading was as simple and straightforward as decoding words on a page. No more. Digital age technologies have made such an impact on the way we interact with content that the old definitions of reading and books no longer apply."
Also: Transmedia Education: the 7 Principles Revisited by Henry Jenkins