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Age of Persuasion podcast - Greenwashing

Season 5: It's Not Easy Being Green: Green Marketing
Aired January 8th/13th, 2011

(Forward to your Marketing or Business Ed teachers.)

"In the world of marketing, advertisers can create their image and messages with virtual freedom. But that's not the case when it comes to "green" products - because the scrutiny is too intense. This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green."

As a bonus, this season, all the visual content from all the episodes will be posted on each podcast page, so your Age of Persuasion experience is enhanced. (Good to use with classes!)
Age of Persuasion, advertising, marketing, greenwashing,