Use stealthy display tactics!
Ellen Norton shares her solutions for reaching potential readers who, by their nature, are reluctant. (Click link above for full article.)
"Some of my most successful displays have been about things I never thought would attract readers. The children I see picking up these books are often ones who I don't know well, who haven't approached the reference desk to ask for suggestions, and who typically aren't excited about the prospect of picking out something to read. Using stealthy display tactics allows us to (sneakily) help these children find their new favorite book...."