The power of using data persuasively
Carolyn Foote talks about ways we can present data meaningfully for maximum impact and accessibility:
"At the conference, Ken Haycock, research professor of management and organization at the University of Southern California Marshall School of Business, acknowledged that the way librarians present data often doesn't resonate with decision-makers. Qualitative sorts of stories do. "Data with a soul," as keynote speaker Brendan Howley, chief strategy officer at Yup! media group, called it, quoting University of Houston professor and TED Talk sensation Brené Brown...."