Reading is essential
"Reading is essential to the quality of our lives and to our ability to take our place as citizens in a democracy. The National Reading Plan addresses ways to ensure that each of us — regardless of age, background, income level, level of education, or location — has access to reading of all kinds and in all platforms."
Consider sponsoring your own "What did you read today?" contest - maybe use these cheerful logos. Put them on a bookmark, and ask kids to submit their selections after reading along with their name, for a draw. Could be fun!