How can you "pitch" a book to your readers?
While the audience for this article is the public librarian, many of the ideas will resonate for those of us working in schools.
Find out why certain readers are attracted to a particular kind of book. Learn about the model Joyce Saricks promotes which groups major appeal factors together and applies them to large genre groups: Adrenaline, Intellect, Emotion, and Landscape that can each be applied to a group of genres. Explore a third way to view appeal through what Nancy Pearl calls the doorway method. Pearl suggests that readers enter the world of a book through one of four doorways: Story, Setting, Character, and Language.
This detailed article gives us new vocabulary and additional ways to think about the match between reader and book.