An episode of "Under The Influence" with Terry O'Reilly on Books in advertising
"We'll look at a new book, titled, Mad Women, written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of the most outspoken and notorious Mad Men of all time - George Lois - whose no-holds barred book of advice will certainly ruffle some feathers. Simon Sinek's book, Start With Why, argues that most companies don't know WHY their in business, and will not succeed as a result. Lastly, we discuss a book by Steven Johnson that looks at where good ideas come from."
Transcript, audio, images and video clips from the show.