The Art of Changing Hearts, Minds, and Actions
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"Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy's tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and illustrates the pillars of enchantment. If you want to change the world — or even part of the world, this book is for you."
The book is primarily aimed at the business world, but has practical applications to the classroom, and to what we do in our libraries. Coming from the "Mac" world, he has a lot to say about design, motivation and generating excitement.