"In 2001, the Association of Librarians signed on to a new project to help define the needs and solutions for the libraries of the future. They thought that the word "library" was too old-fashioned and wanted something more snappy to compete with the “media lab” down the hall. They said that librarians of the future weren't going to “shush” their students, which inspired the designer of their new logo--Pentagram's Michael Bierut--to place an exclamation mark inside the word: The L!brary Initative was born."
=======================
